To launch their new signature fragrance a luxury American jewellers created a personalised, experiential event in Heathrow Terminal 5 outside their existing store.
Challenge
The client was keen to impart a highly personalised experience that customers would remember, appreciate, and return to in the future. ABM Experience Solutions was tasked with executing the campaign and supporting the activation with a team of brand ambassador.
Solution
ABM Experience Solutions supplied a team of highly trained and experienced fragrance ambassadors, able to confidently and professionally introduce the new fragrance to passengers and direct them inside the store and the service available.
Specialist training was required for the engraving process as well as gift wrapping to brand guidelines, both to ensure a high level of quality, but also in ensuring the client's brand was accurately represented.
Benefits
The event was a huge success, with the station seeing a significant rise in footfall and retailers recording a notable sales spike. As part of the activity, the station operator ran its first ever
Facebook Live activity, which attracted 30,000 likes and 9,000 shares. The activity was so successful, other stations around the UK have planned to host their own ‘Love From…’ campaigns.
