ABM's retail client had taken over the high-profile event space within Gatwick South Terminal. Their concept focused on educating passengers about the great mixing quality of their premium blended malt Scotch whisky.
Challenge
Finding the right team for this event space required a blend of great whisky knowledge, along with high energy and great sales capabilities, enhancing the brand experience for the customer whilst also delivering vital in-store sales.
Solution
ABM Experience Solutions’ brand ambassador team selection took place over a 2-day casting event, attended by the client. Not only would this ensure a thorough screening and training process, the cross-collaboration was essential in understanding the client's brand, both from a strategic view and it's more specific nuances.
Brand Ambassadors were selected for their passion for sport, whilst ensuring their personality, skill and experience complimented each role requirement.
Benefits
Another successful campaign enjoyed by the team and client. The campaign led to them exceeding sales targets; it delivered year-on-year growth for the brand, raised the brand’s profile, and grew its market share.
